Sunday, April 20, 2014

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ROC the Day Pulls Big Numbers

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In this season of giving, thousands of people reached into their pockets to raise almost $800,000 for more than 600 local not-for profits.

The money was raised during the Third Annual ROC the Day event on Wednesday.

Donators had more than 600 programs to choose from in the nine-county greater Rochester region.

Health organizations, environmental programs, arts and culture, animal rescue operations, educational services and more will benefit.

On Wednesday, organizers say $780,574 was raised by 5,684 donors. At one point, #ROCtheDay was even trending on Twitter.

In the three years of this event, ROC the Day has raised more than $2.2 million for local programming. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP