It's the annual tradition in Rochester that officially starts the Christmas season.
Santa and Rochester Mayor Tom Richards were on hand to help light the Liberty Pole in downtown Saturday afternoon.
The pole is located outside of the Sibley Building downtown.
The lighting ceremony is the first of many events the city has planned for the upcoming holiday season.
Afterward, a parade marched down to Manhattan Square Park, which was officially re-dedicated as the Martin Luther King Junior Memorial Park.
Families then laced on some skates and hit the ice at the rink while fireworks launched into the air.
"I like when everyone shows up and, you know, the city has a lot to offer and they're all free," said Leonard Merritt of Rochester. "It's enjoyable, the crowd is great and everyone is just enjoying themselves."
"It's great, it's stuff for us to do that's good and positive," said Shereese Blackman of Rochester.
"It brings people downtown, it brings people together, promotes the spirit of of the season and a sense of community," said Mike Kantor of Victor.
The next city holiday event will be the Annual Rochester Tuba Christmas on Saturday the 21st.
For more information on holiday events, visit the City of Rochester online.