The first day of class for any college freshman can be:
"Scared, is probably the nicest way to put it," said Benjamin Hafensteiner, U of R professor.
So, why not capitalize on the emotion and tell every student their chances of passing are grim?
"Last year, 55 percent of this class failed," the instructor tells the class in a video posted to YouTube.
The video was taken of a chemistry class of mostly freshmen. In it, Patrick Adelman tells students right off the bat what he won't tolerate in class.
Only thing is, Adelman's not the professor.
"We were hoping it would shatter all their dreams of being chemistry students," said Adelman.
The video seemed like a simple joke on some freshmen students, but it was part of a well-planned out prank.
"I think if anyone did that to me. I would be scared to death," said Sharath Koorathota, U of R senior.
Koorathota is one of four who are a part of a campus radio show called the Chamber Boys. They planned the prank over the summer.
Thursday, they put the video online. It has more than 1 million hits on YouTube.
"Last night, we put it on Reddit. We just kept getting votes on it. It's on Huffington Post now. It's pretty cool," said Benjamin Levy, U of R senior.
"It's incredible. We really had no idea this would happen. We were shocked," said Adelman.
Hafensteiner is the real professor of the class. He says all the attention is great, but what's better is the learning environment it helped create.
"It just brings everybody back to we're here, we are going to be working together from this common spot," said Hafensteiner.