Friday, April 18, 2014

Follow us:
Subscribe to this news feed Follow us on Twitter Follow us on Facebook 


Cosmetics and technology together create 4-D skin measuring technology

  • Text size: + -
Rochester: Cosmetics and technology together create 4-D skin measuring technology
Play now

Time Warner Cable video customers:
Sign in with your TWC ID to access our video clips.

  To view our videos, you need to
enable JavaScript. Learn how.
install Adobe Flash 9 or above. Install now.

Then come back here and refresh the page.

You may not think of it right away, but the collision of cosmetics and technology can lead to new advances in how you take care of your skin. Adam Balkin filed the following report.

The cosmetics and skin care floor at Saks Fifth Avenue is probably not the first place that pops to mind when you think of where to find cutting-edge technology, but head over to the IOMA Paris section and you'll find the Sphere 2. It's a globe filled with all sorts of sensors and lights and cameras, which developers say make up the first 4-D skin measuring device. It's designed to help you find the perfect, most tailored lotions and cremes specifically for your skin type.

"First, we look at a macro, which is your regular measuring of the skin, so we get to see the skin under natural lights. Then, we use micro, which is polarized light. We're able to actually magnify the skin by 50 to really see fine lines and wrinkles and details of the skin. Then, we use the physio. The physio is our MEMS technology, which can measure hydrations," says Mojdeh Amirvand of IOMA Paris. "And last, we can actually show your skin through time."

Getting your skin evaluated is free. It takes about five minutes. Then, you get a printout of your numbers and images, plus recommendations on which IOMA Paris products to buy. You can go either off the shelf for between $80 and $200 a bottle or, for $400, a unique-for-you day-and-night cream is mixed on the spot.

In case you can't get to one of these, IOMA Paris is also selling a skin care cream with a sensor built right into the cap so that you can take some of these measurements yourself at home. Just press the sensor to your skin, and the number of dots indicates how dry your skin is, and therefore how many times a day you should apply the Youth Booster, anti-aging creme at $220 a bottle.

If you're interested in trying out the Sphere 2, which, again, is free, they're right now at six Saks Fifth Avenues in New York, Beverly Hills, Houston, San Antonio, Tulsa, and Costa Mesa, Calif. ClientIP:, UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP