Women who smoke are being encouraged to kick the habit this Mother's Day.
The New York State Department of Health said 70 percent of women who quit smoking during pregnancy, start smoking again after the baby is born.
The Greater Rochester Area Tobacco Cessation Center is reminding women that quitting smoking for Mother’s Day is a great way to improve their health and that of their children and loved ones.
Smoking can lead to cancer and heart disease.
Second-hand, third-hand smoke and even smoke that is left behind on clothing can affect a child's health.
The center's director urges women who have tried to quit before to keep trying.
"Mothers at their best are terrific at being role models," said Scott McIntosh, Ph.D. of the Greater Rochester Area Tobacco Cessation Center. "If they could quit smoking that's one of the biggest things they could do to prevent their children from becoming smokers."
Assistance fighting nicotine addiction is available from the New York State Smokers' Quitline at 1-866-NY-QUITS or www.nysmokefree.com.
The quitline and web site are part of New York State's anti-smoking program.
In the last three years the program has been cut three times by a total of 30 percent.
Statistics show as TV spots, the help line and free nicotine patch programs have been scaled back, 105,000 adults started smoking, who otherwise might not have.
Anti-smoking advocates say the state tobacco control program has been cut far deeper and more often than most areas, and that the program is another casualty of the state's fiscal crisis.